Why a restaurant CRM, when you already have a POS
Your POS knows what was ordered. It rarely knows who ordered it, whether they came back, or why they stopped. A restaurant CRM fills that gap: one profile per guest, built from reservations, waitlist check-ins, catering requests, messages and reviews, so you can bring people back on purpose instead of hoping.
We build and run it for you. Our team sets it up around your seating, hours, events and catering menu, writes the messages in your voice, and keeps it running every month.
Reservations and a waitlist guests actually answer
- Reservations from your website and the link on your Google Business Profile go straight into the system
- A confirmation by text, a reminder on the day, and a one-tap way to cancel, so you can rebook the table
- A text waitlist for walk-ins: guests get a message when the table is ready instead of crowding the door
- Party notes such as a high chair, a booth, a dietary need or a celebration, visible to the host
Guest profiles that remember your regulars
Every guest builds a history: visits, party size, favorite dishes your staff notes, the birthdays and anniversaries they choose to share, and how they found you. With that, you can thank a guest on their fifth visit, invite regulars to a tasting night, or quietly win back someone who has not been in for three months.
All marketing messages are opt-in, and every text includes an easy way to stop.
Catering and private events, tracked like real sales
Catering and event inquiries are often the biggest checks a restaurant gets, and they are the easiest to lose in an inbox. The CRM gives them a pipeline: inquiry, menu and quote sent, deposit, event, follow-up. Nothing sits unanswered, and you can see what is booked for next month at a glance.
Restaurant marketing software without the busywork
Most restaurant marketing software asks you to design campaigns. This one runs a few that work for almost every restaurant and lets you approve them once:
- birthday and anniversary offers for guests who opted in
- "we miss you" messages for regulars who stopped coming
- review requests after a visit, which also help your Google Maps ranking
- event and special announcements to the guests most likely to care
We track which messages bring guests back, and you see it in a weekly report.
An assistant for the questions you answer all day (Advanced)
Are you open on Sunday? Do you have gluten-free options? Can I bring a group of twelve? On Advanced, an assistant answers these from your own menu, hours and policies, on your website and by text, around the clock. It takes the reservation or passes a catering lead to your manager with every detail filled in. When a staff member jumps in, it steps back. It replies in English or Spanish.
One location or many
For groups and franchises, each location keeps its own calendar, menu and team, and the owner sees all of them in one report. Enterprise plans connect to your POS or online ordering system where it offers an API.
Pair it with Local SEO and our restaurant marketing work to bring new guests in while the CRM brings them back.
