Med Spas & Aesthetics: How do I book more treatments?

Weeks of research, one moment of booking

Aesthetics clients research treatments for weeks: what Botox costs, whether microneedling hurts, how long filler lasts, who in Winter Park does it well. Then they book with the clinic that answered those questions, showed real results and made booking easy. Clinics that publish that content on their own site, with transparent starting prices and real before-and-afters, win the booking. Clinics that rely on Instagram alone win the follow.

What usually goes wrong

Ad restrictions. Treatment terms trip Google's healthcare policies; campaigns get disapproved and the clinic gives up on paid search entirely.

Social traffic that never converts. Thousands of followers, a booking link buried in a bio, no way to search or book on the site.

Competing on discounts. Groupon-style pricing attracts one-time clients. Ranking for treatment searches attracts clients who chose you.

Thin treatment pages. A page that says "we offer Botox" with a stock image ranks for nothing. The page that explains units, pricing, what to expect, aftercare and who performs it ranks for everything around that treatment.

What we do for med spas and aesthetic clinics

Local SEO, Advanced plan (from $500/month). Treatment-level keyword research for your city. A substantial page per treatment, reviewed by your provider before publishing. Google Business Profile with health-and-beauty categories, services with prices, booking link, and photo strategy. A review program timed after results settle. Monthly rank grid.

A website built for booking. Fast, mobile-first, treatment menu with starting prices, provider profiles with credentials, real before-and-after galleries, booking integrated with your scheduling software. We built the site for a dermatology and aesthetics clinic with exactly this structure: a mega menu by treatment, booking straight into the CRM, and an admin panel the staff use daily. $1,500 flat plus $200/month.

Compliant Google Ads. Campaigns per treatment written inside policy, landing pages that convert, call and booking tracking. $100/month plus 3–5% of spend.

AI visibility. "Best med spa in Orlando for lip filler" is a prompt people type into assistants now. We make sure you are described consistently where those assistants look and track your prompts monthly.

The first 90 days

Weeks 1–2: audit, treatment priority list by margin and demand. Weeks 3–6: treatment pages and provider pages live, profile rebuilt, booking connected, review program running. Weeks 7–12: rank grid movement on priority treatments, Ads live and optimized to cost per booking, first monthly report.

What we would do, in order

Questions people ask us

Google keeps disapproving our ads. Can you fix that?

Usually. Aesthetic treatments run into healthcare and cosmetic-procedure policies, so we write compliant copy and use landing pages that describe treatments without prohibited claims.

We get plenty of Instagram followers but few bookings. Why?

Instagram builds awareness; search captures intent. The person searching "lip filler Winter Park" is ready to book today. You want to be in the map and in the first results for that search, with pricing and booking one tap away.

Should we publish prices?

Yes, at least starting prices. Clinics that publish get more bookings from qualified clients and fewer price-shopping calls. We can test the difference on your own pages.

How do I book more treatments?

What usually goes wrong

Weeks of research, one moment of booking

What usually goes wrong

What we do for med spas and aesthetic clinics

The first 90 days

What we would do, in order

Questions people ask us

Tell us what you do and where. We will tell you what would work.