Learn AEO

How ChatGPT, Gemini and Google AI decide which businesses to recommend, and how to become one of them.

What AEO is and why it matters now

Answer engine optimization (AEO), also called GEO, is the work of getting ChatGPT, Gemini, Perplexity and Google's AI Overviews to recommend your business when someone asks them. Assistants do not rank pages the way Google does: they synthesize what credible sources say about a category and name the businesses that appear consistently, with clear attributes, in trusted places. If nobody describes you, or every site describes you differently, you do not appear.

What changed in 2026

AI assistants are no longer a curiosity. Google shows generated answers above the normal results for a growing share of searches, and a measurable share of customers now start their search directly in ChatGPT or Perplexity. The businesses that appear in those answers are the ones that have been described consistently by trusted sources for years. The ones that do not have work to do, and the sooner it starts, the sooner it compounds.

How to use these guides

First, run the test: ask an assistant who is best in your category in your city and see whether you appear. Then read why it recommends your competitor and which sources it uses. The llms.txt guide gives you one concrete ten-minute task. If you want it done for you, AI Search Optimization is $5,000 a month and includes monthly tracking of your key prompts.

Who they are for

For the owner of a restaurant, a practice, a firm, a service company or a store who wants to understand what is happening with their visibility before paying anyone. No marketing knowledge is needed; every term is explained the first time it appears. If you run marketing for a larger company, the guides also work as a quick check on whether your current agency is doing the basics.

Terms you will see in these guides

AEO / GEO: Answer or generative engine optimization: getting AI assistants to recommend you.
LLM: Large language model, the engine behind ChatGPT, Gemini and Perplexity.
Prompt: The question someone asks an assistant. In AEO you track prompts, not keywords.
Entity: How an AI system understands your business as one specific thing: name, type, place, attributes.
llms.txt: A text file on your site that summarizes your business for AI crawlers.
AI Overviews: The AI-generated answers Google shows above the normal results.

Guides

How we write these guides

Every guide is written by someone on our team who does that work for clients, and reviewed by a second person before it publishes. We do not use figures we cannot cite, we do not invent client examples, and we do not write to rank a keyword: we write to answer the question a business owner would ask us on a call. Guides are updated when something relevant changes in Google or in the AI assistants, and the update date appears on each one.

Questions people ask us

Can I request a guide on a specific topic?

Yes. Send it from the contact page or ask P. Yash in the chat. The questions that come up most often become guides.

Can I share or quote these guides?

Yes, with a link back to the original page.

Is this different from what you do for clients?

No. It is the same process, explained. The difference with hiring us is that we do it, every week, and we measure it.

Tell us what you do and where. We will tell you what would work.

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