Roofing & Exterior Contractors: How do I get more roofing leads without buying them?

Leads you do not have to buy

Roofing leads sell for $150 and up, often to several contractors at once. A roofer who ranks in the map pack and the top results across the counties they serve owns a pipeline no lead company can switch off or resell. That is worth building even though it takes a few months.

Homeowners search two ways. After a storm, it is "roof repair near me" and "roof insurance claim help" in a hurry. The rest of the year, it is "roof replacement cost Clermont", "tile roof repair Windermere", "metal roofing Lake Mary", "roof financing". The second group has less competition and a longer shelf life.

What usually goes wrong

Nothing built before the storm. The season hits, the storm chasers flood Ads, and the local roofer with no rankings cannot compete for two weeks.

Lead cost inflation. Buying leads works until the price doubles and the exclusivity disappears.

One page for repair, replacement, insurance and financing. Each is a different search with a different buyer.

No proof. Roofing sites without license numbers, insurance, manufacturer certifications and real project photos lose to the ones that show them.

What we do for roofers and exterior contractors

Local SEO, Advanced plan (from $500/month). Profile with roofing categories and services listed individually, service area set to the counties you cover, a page per city and per service (repair, replacement, tile, metal, shingle, insurance claims, financing), a review flow that runs from the crew lead's phone at the end of the job, and a rank grid across your service area.

Google Ads planned around the season. Steady repair and replacement campaigns year-round, a pre-built storm campaign with insurance-claim landing pages ready to switch on, call tracking on everything. $100/month plus 3–5% of spend.

A website that proves you are real. License and insurance up front, certifications, project galleries with locations, financing options, a quote form that hits your phone immediately. $1,500 flat plus $200/month.

AI search and PR. "Best roofer in Orlando" is a question assistants answer from local publications and directories. We make sure you appear there, and we place you in real outlets after notable projects. Digital PR from $3,500.

The first 90 days

Weeks 1–2: audit and a city and service priority list. Weeks 3–6: service and city pages live, profile rebuilt, review flow from the field, storm campaign built and paused. Weeks 7–12: rank grid movement in priority cities, Ads optimized to cost per estimate, first monthly report.

What we would do, in order

Questions people ask us

How do you deal with storm chasers after a hurricane?

You cannot outspend them for two weeks, so you should already be ranked before the storm. Local rankings built over months hold through the surge, and Ads budgets are pre-planned to scale for storm season with insurance-claim landing pages ready.

Insurance claims vs retail replacements: which searches matter?

Both, on separate pages. Insurance-claim searches spike after weather events; retail replacement and repair searches are steady year-round and have less competition.

We cover three counties. How many pages is that?

One per city you genuinely serve, written with real local detail, in priority order by roof stock and competition. Not a swapped-city template.

How do I get more roofing leads without buying them?

What usually goes wrong

Leads you do not have to buy

What usually goes wrong

What we do for roofers and exterior contractors

The first 90 days

What we would do, in order

Questions people ask us

Tell us what you do and where. We will tell you what would work.