How new patients find a practice
New patients search in one of three ways: by symptom ("tooth pain Lake Mary"), by procedure ("Invisalign Winter Park"), or by insurance ("dentist that takes Delta Dental near me"). Then they read reviews. A practice that ranks for the symptom and procedure searches in its city, with a review count that keeps growing, fills the schedule with the appointments it actually wants.
The same applies to dermatology, chiropractic, physical therapy, urgent care, optometry and veterinary practices. The vocabulary changes; the mechanics do not.
What usually goes wrong
Ranking for the wrong thing. The homepage ranks for the practice name and nothing else. There is no page for implants, no page for emergency visits, no page for the second office. Google cannot rank a page that does not exist.
Corporate competitors. DSOs and chains publish the same template for every office. They win on domain strength; they lose on local specificity. Most practices never exploit that.
Reviews on one platform, badly distributed. Two hundred Google reviews and nothing on Healthgrades or Zocdoc, or the reverse. Assistants and Google both weigh consistency across platforms.
A website that is a brochure. Slow, no online booking, forms that ask for a symptom in a field that posts to a marketing tool. Patients bounce, and the compliance risk is real.
What we do for practices
Local SEO, Advanced plan (from $500/month). Procedure-level keyword research for your city. A page per procedure and per location, written to answer what patients ask, reviewed by you before it publishes. Google Business Profile with the right primary category, services with descriptions, insurance attributes, and booking link. A review program that asks every patient at the right moment and routes concerns to you privately first. A monthly rank grid per office.
Website, built for compliance. Custom-coded, fast, with booking integration and forms that keep PHI out of analytics. Practice, provider and procedure schema so Google can show you as a MedicalBusiness with the right specialties. $1,500 flat plus $200/month.
Google Ads for high-value procedures. Implants, Invisalign, sedation dentistry, cosmetic. Conversion tracking on calls and bookings, negative keywords maintained weekly so you are not paying for "free dental clinic" clicks. $100/month plus 3–5% of spend.
AI search. "Best pediatric dentist in Oviedo" is now a question people ask an assistant. We make sure your practice is described consistently on the sources those assistants trust, and we track the prompts every month.
The first 90 days
Weeks 1–2: audit of profile, site, citations and review footprint; procedure priority list agreed with you. Weeks 3–6: procedure and location pages live, profile rebuilt, booking connected, review program running. Weeks 7–12: rank grid movement on the target procedures, first Google Ads campaign optimized against real cost-per-booking, first monthly report showing new-patient calls and bookings by source.
What we would do, in order
- Local SEO & Google Business ProfileShow up in the map pack when someone nearby searches for what you do.Starting at $150/mo
- SEO ServicesRank for the searches that bring paying customers, in Orlando, across Florida, or nationally.Starting at $5,000/mo
- Website Design & DevelopmentA fast, secure website with its own CMS, built to rank from day one. $1,500 flat.Starting at $1,500 flat
- Google Ads ManagementPaid search managed on a flat fee plus a small percentage. No spend, no percentage.Starting at $100/mo + 5%
