How new patients find a practice
New patients search in one of three ways: by symptom ("tooth pain Lake Mary"), by procedure ("Invisalign Winter Park"), or by insurance ("dentist that takes Delta Dental near me"). Then they read reviews. A practice that ranks for the symptom and procedure searches in its city, with a review count that keeps growing, fills the schedule with the appointments it actually wants.
The same applies to dermatology, chiropractic, physical therapy, urgent care, optometry and veterinary practices. The vocabulary changes; the mechanics do not.
What usually goes wrong
Ranking for the wrong thing. The homepage ranks for the practice name and nothing else. There is no page for implants, no page for emergency visits, no page for the second office. Google cannot rank a page that does not exist.
Corporate competitors. DSOs and chains publish the same template for every office. They win on domain strength; they lose on local specificity. Most practices never exploit that.
Reviews on one platform, badly distributed. Two hundred Google reviews and nothing on Healthgrades or Zocdoc, or the reverse. Assistants and Google both weigh consistency across platforms.
A website that is a brochure. Slow, no online booking, forms that ask for a symptom in a field that posts to a marketing tool. Patients bounce, and the compliance risk is real.
What we do for practices
Local SEO, Advanced plan (from $500/month). Procedure-level keyword research for your city. A page per procedure and per location, written to answer what patients ask, reviewed by you before it publishes. Google Business Profile with the right primary category, services with descriptions, insurance attributes, and booking link. A review program that asks every patient at the right moment and routes concerns to you privately first. A monthly rank grid per office.
Website, built for compliance. Custom-coded, fast, with booking integration and forms that keep PHI out of analytics. Practice, provider and procedure schema so Google can show you as a MedicalBusiness with the right specialties. $1,500 flat plus $200/month.
Google Ads for high-value procedures. Implants, Invisalign, sedation dentistry, cosmetic. Conversion tracking on calls and bookings, negative keywords maintained weekly so you are not paying for "free dental clinic" clicks. $100/month plus 3–5% of spend.
AI search. "Best pediatric dentist in Oviedo" is now a question people ask an assistant. We make sure your practice is described consistently on the sources those assistants trust, and we track the prompts every month.
The first 90 days
Weeks 1–2: audit of profile, site, citations and review footprint; procedure priority list agreed with you. Weeks 3–6: procedure and location pages live, profile rebuilt, booking connected, review program running. Weeks 7–12: rank grid movement on the target procedures, first Google Ads campaign optimized against real cost-per-booking, first monthly report showing new-patient calls and bookings by source.
Questions owners ask before they call
Should we focus on the whole practice or one service first?
Start with the service that is both profitable and available. For one practice, that may be emergency appointments. For another, it may be implants, pediatric care, or physical therapy. We can help compare services by demand, competition, location, and appointment capacity. Promoting a service you cannot schedule quickly can waste both money and staff time.
What should I prepare for the first conversation?
Bring your office locations, main services, service areas, current website address, Google Business Profile links, and any booking or phone tracking details you already use. It also helps to know which appointments you want more of and which ones you do not want. If another company manages your website or ads, bring the contract details so responsibilities are clear.
How will I know whether marketing is bringing real patients?
Ask for reporting that separates calls, forms, and bookings by source. Your front desk should also record whether the person was a new patient, what service they asked about, and whether an appointment was scheduled. Ranking changes are useful, but they are not the same as filled chairs or treatment starts. We can help set up a reporting process around the actions that matter to your practice.
Do I need a new website before starting SEO?
Not always. If your current site is secure, easy to use, and can support service and location pages, it may be possible to improve it. A new site makes more sense when the current system is slow, difficult to update, missing booking options, or creating tracking and privacy concerns. Website development starts at $1,500 flat, plus $200 per month for maintenance, including hosting, backups, SSL, security, and updates.
Can we start with a smaller local plan?
Yes. Local SEO and Google Business Profile services start at $150 per month for the Automated plan. The Advanced plan starts at $500 per month. Monthly plans have a 3-month initial term, then month to month with 30 days notice. Starting prices are not a custom proposal, so the written proposal governs the work.
Do you work with practices outside Orlando?
Yes. We are based in Orlando and can discuss nearby markets such as Lake Mary or other Florida service areas. To discuss your practice, book a free strategy call. A booking creates a request, and the team confirms the time by email within one business day.
What we would do, in order
- Local SEO & Google Business ProfileShow up in the map pack when someone nearby searches for what you do.Starting at $150/mo
- SEO ServicesRank for the searches that bring paying customers, in Orlando, across Florida, or nationally.Starting at $5,000/mo
- Website Design & DevelopmentA fast, secure website with its own CMS, built to rank from day one. $1,500 flat.Starting at $1,500 flat
- Google Ads ManagementPaid search managed on a flat fee plus a small percentage. No spend, no percentage.Starting at $100/mo + 5%
