Luméra Skin Clinic: clinic website with booking and CMS
Conversion-focused clinic website: treatment mega menu, booking that lands in the clinic's CRM, staff admin panel and an AI content assistant.
What it is
Luméra Skin Clinic is a dermatology and aesthetic clinic. The website's job is to turn research into bookings: patients arrive comparing treatments and prices, and the site has to answer their questions and make the next step obvious. It was built and is hosted and maintained by us.
What we built
A treatment-first structure. The navigation is organized by treatment categories in a mega menu, so a visitor looking for one specific treatment reaches its page in one click. Each treatment page explains what it is, who it is for, what to expect, aftercare, pricing, and which practitioner performs it, with a booking call-to-action on every screen.
Booking that lands in the CRM. The booking form creates a lead in the clinic's own CRM with the requested treatment, preferred date and time, and contact details. Staff confirm the slot from an admin panel, and the patient receives a branded confirmation email. Nothing gets lost in an inbox.
Staff admin panel. Treatments, prices, practitioners, before-and-after galleries, FAQs, blog posts and settings are all editable by the clinic's staff. Appointments and leads are managed in the same panel.
AI content assistant. A built-in assistant drafts treatment descriptions, FAQs and blog posts from a few prompts, in the clinic's voice, for the team to edit and approve before publishing. It cuts the time to publish a new treatment page from days to minutes while keeping a person in charge of every word.
Trust and compliance. Practitioner credentials, clinic registration details and consent information are presented clearly. Forms avoid collecting clinical details that should not travel through a marketing site.
Performance and SEO. Custom-coded, fast on mobile, structured data for the clinic and each treatment, and a sitemap and llms.txt generated from the database.
Stack
Node.js and Express, MySQL, a custom front end, PM2 process management on our managed servers, nightly backups and security monitoring. The same stack and the same admin philosophy as every site we build.
Why it is in the portfolio
It is the clearest example of a site built around a business process (research, book, confirm) rather than around a template. Clinics, med spas, dental practices and any appointment-driven business get the same structure at the same starting price.
What every website we build includes
Build
Custom-coded on Node.js with no page builder and no plugins. The design is made for your business rather than adapted from a template, and it works on the phone first, because that is where most of your customers arrive. Every page loads in under a second, even with large photos, because images are optimized on upload and the code loads nothing the page does not use.
Your own admin panel
You log in, click the page, edit the text or swap the image, and save. Services, team, testimonials, FAQs and blog posts are simple forms. There are no updates to install and nothing to break. If you need a richer workflow we build it, but most owners want exactly this.
Technical SEO from day one
Clean semantic HTML, titles and descriptions per page, structured data for your business type, a sitemap, canonical tags, llms.txt for AI crawlers, and Search Console connected on launch day. If you take SEO or Local SEO with us later, the foundation is already there.
Forms and bookings, connected
Forms land in your inbox or your CRM instantly, with a confirmation to the customer and bot protection built in. Bookings can connect to your scheduling system. Nothing sits in an inbox nobody checks.
Maintenance, $200 a month
Hosting on servers we manage, nightly off-site backups, SSL, security monitoring and patching, updates, uptime monitoring and up to an hour of content edits a month. If something breaks at two in the morning, it is our problem. The code and content are yours; if you leave, you get a full export.
Price and timeline
A business website is $1,500 flat, whether you give us the direction or we write and design it for you. Two to four weeks. Larger projects (e-commerce, portals, applications, integrations, multiple languages) are quoted individually. Payment is fifty percent at kickoff and fifty at launch; maintenance starts at launch.
