AI Search Optimization (AEO / GEO)

When a customer asks an AI assistant "who is the best roofer in Orlando," the answer comes from what is written about you across the web. We find the prompts that matter for your business and make sure the answer is you.

Book a callStarting at $5,000/mo local; $10,000 pilot nationalLocal: 3-month term. National: 30-day pilot, then $15k-25k/mo retainer.

How AI assistants choose who to recommend

Large language models do not rank pages the way Google does. When someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews "who is the best roofer in Orlando" or "which agency should I hire for franchise SEO", the assistant synthesizes what credible sources say about that category and names the businesses that appear consistently, with clear attributes, in trusted places. If your business is not described clearly, in the right places, in the right words, you are invisible to that customer, no matter how well you rank on Google.

This is the newest and fastest-growing way customers find businesses, and almost nobody is managing it deliberately yet. That is the opportunity.

What the program includes

Prompt research. The questions your buyers actually ask assistants, tracked monthly across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. Not keywords; whole questions, in the language buyers use.

Entity clarity. Your website, profiles and structured data rewritten so machines understand exactly what you do, where, for whom and with what credentials. Consistent naming everywhere. Organization, Person, Service and FAQ schema. An llms.txt file that summarizes your business for AI crawlers, and crawler access confirmed for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended.

Custom listicles and reviews. Editorial comparison pieces and company reviews published on relevant, real publications, placing you inside the answer set for your prompts. Every company named in those pieces is real and verifiable, and every claim about you is one you can back up.

Citation building. Mentions on the sources assistants already trust in your category: industry publications, local news, associations, well-maintained directories.

Monthly visibility report. Which prompts mention you, where you appear, how you are described, which competitors appear alongside you, and what changed since last month.

Why consistency is the whole game

An assistant is less confident about a business that one source calls a "dental office", another a "cosmetic dentistry practice" and its own website a "smile studio". Say exactly what you are, in the same words, on your site, your Google profile, your directory listings, your social profiles and in every article written about you. That single discipline moves more prompts than anything else, and it is where we start.

What we will not do

We will not invent companies, fake reviews, fabricate awards or plant fake comparison sites. AI systems cross-check entities against many sources, and fabricated proof gets discounted quickly, then damages the real signals around it. Everything we publish is verifiable, and every named company in a listicle is real.

How this differs from SEO

SEO earns clicks from ranked pages. AEO earns mentions inside generated answers. The levers overlap (authority, clarity, structured data) but the outputs differ, and the measurement is completely different. Most clients run both, because the content and authority work feed each other. If you already run SEO with us, AEO adds the prompt tracking, the entity rewrite, the editorial placements and the citation program on top.

Measuring it

Every month we run your prompt set against each assistant and log whether you are mentioned, in what position, and with what description. You see the raw answers, not a summary score. You can check any single prompt yourself, any time, with our free AI Visibility Checker.

Who this is for

Businesses in categories where buyers research before they call: legal, medical, financial, B2B services, home services with high ticket sizes, agencies, software, and any local business whose customers have started asking an assistant instead of typing a search. It is also the right program for any brand whose competitors are already showing up in AI answers and who is not.

Programs, timeline and price

There are two ways to work with us, depending on the size of the brand and how many prompts matter to it.

National and e-commerce brands: 30-day Visibility Pilot, $10,000

We take 50 prompts your buyers actually ask, record where your brand stands today across ChatGPT, Perplexity, Gemini and Google AI Overviews, and work for 30 days to move that number. The target is a 10-point improvement in your brand citation rate across the prompt set. If we miss it, we refund half the pilot fee. The pilot is the proof, and it runs before any longer commitment.

After the pilot: $15,000 to $25,000 per month. Priced by prompt volume and the number of assistants tracked. Three-month initial term, then month to month. The refund applies to the pilot only, never to the monthly retainer.

Local and regional businesses: $5,000 per month

The right program for mid-size and large franchises, resort- and attraction-based businesses, tourism and "things to do" operators, and any local brand whose customers ask an assistant what to do, where to eat or who to call in a specific area. Three-month initial term, then month to month. Entity work and crawler access land in the first month, editorial placements start landing in month two, and prompt mentions typically begin appearing between months two and four, depending on how established the competitors are.

What is included

  • Prompt map
  • Entity audit
  • llms.txt and schema
  • Editorial placements
  • AI visibility dashboard

The first 90 days

This is why the initial term is three months: it is how long the first real result takes.

  1. Weeks 1–2Audit and fixes

    Profile, site, citations, reviews and technical work reviewed; what is broken gets fixed first.

  2. Weeks 3–6Build

    Pages and content published, profile rebuilt, review flow running.

  3. Weeks 7–12First results

    Rank grid movement, first monthly report with calls and leads by source.

What is different here

Web Market FloridaTypical agency
PricesPublished on the site"Request a quote"
Contract3-month initial term, then month to month12 months
ReportingRank grid, calls and leads by sourceSingle positions and traffic
ContentWritten for your city, reviewed by a personCity-swapped templates
LinksEarned from real publicationsBought in packages
Who does the workOur team, in Orlando and remoteSubcontracted

Be Visible When People Ask AI for Recommendations

AI search optimization helps organizations become easier to understand, cite, and recommend across ChatGPT, Google AI results, and other answer engines. Instead of focusing only on a ranked link, this work considers how an organization is represented when a prospective customer asks a detailed question and expects a useful answer. The goal is visibility that supports discovery, trust, and action across national markets.

Is SEO still relevant for generative AI search?

Yes. Generative engine optimization does not replace sound search fundamentals. Search engines and AI systems still benefit from clear pages, accessible content, logical site architecture, accurate entities, and evidence that supports important claims. Strong foundational SEO gives answer systems reliable material to interpret, while generative engine optimization makes that material more useful in conversational results.

Answer engine optimization also requires a clear understanding of the audience. Content should address the questions buyers ask before they are ready to choose a provider, product, or partner. That means replacing vague promotional language with useful explanations, comparisons, definitions, examples, and next steps. Valuable content should be original and specific enough to help a reader, rather than another version of commodity copy already available online.

A durable visibility strategy also depends on technical clarity. Important pages should be easy to discover, organized around understandable topics, and connected through a structure that shows how services, products, people, locations, and supporting resources relate to one another. Consistent names, descriptions, and references help reinforce the organization as a distinct entity across its website and trusted third party sources.

Generative engine optimization should reflect the details that shape a buying decision. For local organizations, that can include accurate business information, service areas, hours, and reviews. For ecommerce brands, it can include product attributes, availability signals, policies, and helpful guidance. National organizations may need consistent messaging across departments, markets, product lines, and distribution channels so that an answer engine does not have to reconcile conflicting information.

Visibility should be measured as a pattern, not a single ranking. Teams can monitor the questions that matter, the language used in AI responses, the sources cited, and whether important pages are being discovered. Search Console can help evaluate impressions and queries connected to eligible generative features, while direct prompt research and customer feedback add context that standard reporting may miss. Measurement should lead to better information and clearer decisions, not vanity reporting.

There is no need to chase every new AI feature or create content for its own sake. Generative engine optimization is most effective when it supports real customer needs, preserves a trustworthy brand voice, and keeps information current. As search becomes more conversational and agentic experiences develop, organizations with clear entities, useful content, and dependable technical foundations will be better prepared to earn consideration wherever answers are formed.

Questions people ask us

What is the 30-day Visibility Pilot?

A $10,000, one-time engagement for national and e-commerce brands. We baseline 50 prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews, work for 30 days, and target a 10-point lift in your brand citation rate. If we miss, half the fee is refunded. It runs before any retainer.

Does the refund apply to the monthly retainer?

No. The half-back clause applies to the pilot only. The retainer ($15,000 to $25,000 per month) has a three-month initial term and then runs month to month.

Who is the $5,000 per month local program for?

Mid-size and large franchises, resort- and attraction-based businesses, tourism and things-to-do operators, and local brands whose customers ask an assistant what to do, where to go or who to call in a specific area.

Is this different from SEO?

It overlaps but the levers differ. SEO earns clicks from ranked pages; AEO earns mentions inside generated answers. Most clients run both, and the content work feeds each other.

How do you measure it?

We run your prompt set against each assistant and log whether you are mentioned, in what position, and with what description. You see the raw answers, not a summary score.

How long does AI search optimization take to show results?

Timing depends on your site authority, content quality, technical condition, competition, and how often your priority questions are asked. Some improvements can make information easier to interpret quickly, while broader visibility develops through consistent updates and external recognition. We focus on measurable progress in relevant AI answers rather than promising an artificial deadline.

What types of businesses need AI search optimization?

Any organization that depends on people researching before they contact, visit, or buy can benefit. This includes professional firms, healthcare organizations, technology companies, franchises, ecommerce brands, education providers, and enterprise teams. The opportunity is especially relevant when buyers ask complex questions that require explanation, comparison, trust signals, or recommendations.

Can AI search optimization support a national brand?

Yes. National programs can organize messaging across products, services, audiences, and markets while keeping the brand’s core facts consistent. They can also identify the questions that matter to different buyer groups and ensure that authoritative pages provide direct, useful answers. This creates a stronger foundation for visibility across conversational search experiences.

Tell us what you do and where. We will tell you what would work.

Free strategy call, no pressure. Or just call.