The recent update of Google, Hummingbird, was first released in August 2013. Hummingbird algorithm is made up of more than 200 factors that can affect ranking and search. The Hummingbird algorithm is designed to mainly focus on the meaning of a phrase, rather than individual keywords. It is because many people now use their voice […]

First of all, you have to search for the reasons why you faced a rank drop. Then you can take the necessary steps to fix it. Let us see the main causes for a drop in rankings and how to fix them. You can get affected by a Manual or Algorithmic Penalty Rank drops. Algorithmic […]

Google kept releasing new updates during the past few years with the aim of providing better user experience. On April 2015, Google released a new mobile-friendly ranking algorithm which was designed to deliver more mobile-friendly pages in Google’s mobile search results. Many websites started to make their sites mobile friendly with the development of technology. […]

The primary goal of every business is to boost their sales while increasing their profits. A good marketing plan is necessary to increase the sales. Social media supports the businesses to market their products conveniently. Today billions of people around the world have access to social media. So it is a fantastic opportunity for the […]

Everytime Google introduces or updates an algorithm; it has some kind of effect on SEO. The Possum Update by Google has made SEO totally unpredictable. Rankings and traffic are what businesses mainly chase behind in SEO, in order to stand unique and attractive among the others. What might happen if there is a drop in […]