Search Engine Optimization (SEO) strategies are becoming more popular day by day with the development of technology. Many online businesses move onto SEO strategies to improve their traffic. Businesses cannot survive without its customers. In the competitive business industry, every firm has close substitutes for their products. The ultimate aim of every business is to improve their rankings and get more visibility while increasing their profits.

Almost every business tries to provide with unique products for their customers. They implement different ways of promotional strategies to reach their customers. One of the main ways a business interacts with its customers is through a website.

Therefore it is important to give some priority to the design and the content of the website. If the customers are not satisfied at what he gets to experience, then there is no chance of getting more traffic.

Many businesses are currently moving onto single paged websites. Single page websites are great when you are targeting to serve a specific group of customers. You can find what exactly the customer needs and provide the optimal solution to satisfy it. Since only the relevant information is provided, it is easy for the users to find what they need. This is good for the businesses in a way.

Since many of the users are mobile searchers, they are benefitted by single paged websites. Single paged websites are more easy to go through, and they are mobile friendly. Nowadays almost everyone has a smartphone, and they visit Google at least three times a day to search for something. Recently the number of mobile searches has passed the number of desktop searches.

Which means that most of the users are interacting using their mobile phones. Single paged websites is a popular SEO strategy which many of the users are looking forward to and which many businesses follow.