Google has been changing its ranking algorithms since 2000 with the release of its toolbar extension. At the time, the toolbar update made a great shift in the SEO industry. And it was the first time PageRank was published in a usable form. Over time, it started to eliminate poor quality contents and elevate the […]

Search Engine Optimization (SEO) is a primary strategy used by businesses when promoting their business online. An SEO consultant is an experienced person who manages your website for you. Many business firms take advantage of SEO to compete with their competitors and obtain a higher market share. The principal aim of the companies is to […]

Search Engine Optimization (SEO) strategies are becoming more popular day by day with the development of technology. Many online businesses move onto SEO strategies to improve their traffic. Businesses cannot survive without its customers. In the competitive business industry, every firm has close substitutes for their products. The ultimate aim of every business is to […]

At the very beginning, we must identify the reasons for rank drops in order to handle them. Let us go through some common factors that result in dropping the ranks. Recent updates by Google like Panda, Penguin and the mobile friendliness algorithm update has affected the number of rankings of websites directly. Manual or Algorithmic […]

Google tries to provide the most relevant and accurate search results. From its point of view, any website that tries to manipulate the search results is eventually harming the Google products. Google would not be a success if it gave a negative experience to the users. A Google penalty means if your site is or […]