Google comes up with various new features or updates to its search algorithm. When Google announced about their new feature to SEO called RankBrain, not many people seemed to care. Even after Google showed that the new RankBrain update has been watching, tweaking, and changing search results on its own for more than a month, […]

The Hummingbird update was introduced to the market in 2013. This update was designed with the aim of improving Google’s semantic search capabilities. Google Hummingbird has lowered quality of search results. This update was designed to help Google respond by understanding intent and context. Content is meant to go beyond the keywords. It needs to […]

The Google Panda was first released to the market in February 2011. The Google Panda algorithm is a ranking algorithm which prevents “low-quality sites” coming on the top and bringing “high-quality sites” on the top. Since its release and updates, many sites were affected by their ranking and traffic. Low-quality content harms your site and […]

With the development of technology, the internet plays a vital role in marketing. Businesses get the support of internet to market the products and services. The internet has become a part of our lives, and internet marketing is the best strategy to reach the potential customers around the world. Let’s go through some of the […]

Google has done some recent updates of algorithms which have a huge effect on SEO strategies. The possum update is one such algorithm update for Google’s Local Search results. This update aims at providing more accurate local search results for the users. With this update, many local businesses were able to get listed in the […]