What Tampa actually searches for
These are total Google searches per year in the United States for the exact phrase shown. 2026 is January through September with the full year projected at the current pace. Cost per click is what an advertiser pays Google for one visitor on that phrase.
| Search phrase | 2023 | 2024 | 2025 | 2026 (pace) | Cost per click |
|---|---|---|---|---|---|
| restaurants tampa | 61,472 | 65,403 | 66,858 | 69,211 | $0.50 |
| car accident lawyer tampa | 18,701 | 23,110 | 29,444 | 23,480 | see note |
| dermatologist tampa | 16,575 | 25,547 | 23,846 | 21,929 | $3.50 |
| pest control tampa | 13,308 | 15,353 | 23,770 | 16,131 | $10.00 |
| ac repair tampa | 11,198 | 13,636 | 14,808 | 10,956 | $50.00 |
| tampa seo | 9,861 | 7,686 | 13,384 | 7,243 | $9.00 |
| tampa seo company | 5,999 | 9,742 | 12,366 | 11,196 | $9.00 |
| roofing tampa | 6,886 | 10,065 | 12,354 | 8,655 | $12.00 |
| plumber tampa | 4,587 | 7,856 | 10,973 | 8,033 | $25.00 |
| botox tampa | 5,763 | 7,485 | 7,610 | 7,604 | $4.50 |
Source: Ahrefs Keywords Explorer, September 2026. Legal cost per click is not shown because the reported figure for Tampa injury phrases is unreliable; in practice those clicks are among the most expensive in the country.
Two things about this table matter more than the rest. First, the volume. Tampa is not a suburb where a business competes for 150 searches. A Tampa plumber is competing for 11,000 searches a year on one phrase, a Tampa pest control company for 24,000, a Tampa dermatologist for 24,000. Second, the difficulty. Ahrefs rates ac repair tampa, tampa seo and botox tampa at a keyword difficulty of zero or one, which means the sites currently ranking have almost no authority behind them. Restaurants tampa is a zero as well. Those are big searches that a well built site can take.
The agency line is the one we watch for ourselves. Searches for a Tampa SEO company doubled from 2023 to 2025. Searches for Tampa SEO services run 600 a month at difficulty 4, Tampa SEO agency 350 at difficulty 7, Tampa SEO expert 200 at difficulty 3 and a thirty dollar click. Tampa businesses are looking for help in volume, and the agencies they find are not strong.
Why Tampa search is different from the rest of Florida
Tampa is a metro of three million people with a downtown that has been rebuilt around Water Street and Channelside, a business district in Westshore that is one of the largest office markets in the state, a medical spine running from Tampa General on Davis Islands to Moffitt and USF in the north, and residential markets that behave like separate cities: South Tampa and Hyde Park, Seminole Heights, Carrollwood, Westchase, New Tampa and Tampa Palms, Brandon across the bay. A search from Hyde Park and a search from New Tampa get different map results. A business that wants Tampa has to decide which Tampa, and build for it.
The legal market is the clearest example. Car accident lawyer Tampa runs 2,100 searches a month and personal injury lawyer Tampa 1,700, with a difficulty of 68 to 73, which means the firms holding those results have spent years and real money. Immigration lawyer Tampa is 600 a month at difficulty 28, a far more open market. Divorce lawyer Tampa is 200 at difficulty 60. We tell law firms which of these they can realistically win in twelve months and which they cannot, before they spend a dollar.
Home services in Tampa are the opposite: enormous demand, low difficulty, and clicks that cost more than most businesses can sustain. AC repair Tampa at a fifty dollar click, plumber Tampa at twenty five, electrician Tampa at nineteen, HVAC Tampa at sixteen, moving company Tampa at fourteen. A company that ranks organically on any of those stops paying that click. That is the entire case for SEO in Tampa, in one line.
Industry by industry, what we do in Tampa
Restaurants. Restaurants Tampa is 5,700 searches a month and best restaurants Tampa is 3,800, both at a difficulty of zero to three. Water Street, Hyde Park Village, Ybor, Seminole Heights and Armature Works each have their own dining searches on top of that. We run the Google Business Profile properly, with categories, dish photos and a menu Google can read, then build the pages that rank for the best of lists, because that is what a family in Brandon reads before they cross the bridge.
Air conditioning, HVAC, plumbing, electrical, pest control. This is the largest opportunity on the page. AC repair Tampa is 1,000 searches a month at a fifty dollar click and difficulty zero. Pest control Tampa is 1,400 a month at ten dollars. Plumber Tampa is 950 across two phrasings, electrician 600, HVAC 700, handyman 700. We build the service area structure for the neighborhoods you actually cover, put the Business Profile in the right category with the right service list, and set up review capture on every completed job. A company paying fifty dollars a click for AC repair today can own the organic result, and the difficulty score says the door is open.
Dermatologists, chiropractors, dentists, orthodontists. Dermatologist Tampa is 1,800 a month, chiropractor 1,100, dentist 800 across two phrasings, orthodontist 500, pediatrician 200. These practices sit along Kennedy, Dale Mabry, Fletcher and the USF corridor and compete on a handful of high value searches. We split each practice into the searches it should own and build a page and a Business Profile category for each, with insurance and procedure content written the way patients type.
Med spas and aesthetics. Botox Tampa is 600 a month at difficulty one, med spa Tampa 500. South Tampa and Westshore carry most of it. Every treatment gets its own page with real pricing and real photos, because that is what the results reward and what the client expects before booking.
Law firms. We are direct here. Car accident and personal injury in Tampa are held by firms with deep authority and we will not promise a top result in a quarter. Immigration, at 600 a month and difficulty 28, and family law are winnable for a firm willing to publish real content. We build the practice area pages, the attorney profiles and the case result pages that the winnable searches respond to, and we tell you which ones are which on the first call.
Roofers. Roofing Tampa is 900 a month, roofing companies Tampa 800, roofer Tampa 300, all at a difficulty around 45 to 54 and a twelve dollar click. It is competitive but not closed. Storm season drives the spikes you can see in the 2024 and 2025 numbers, and a roofer who is ranked before the season gets the calls during it.
Real estate, movers, home services. Realtor Tampa is 800 a month, moving company Tampa 450 at a fourteen dollar click and difficulty 25, landscaping 450, pool builders 250, pool service 200, cleaning service 150, painter 100. All real, all winnable for a company with a properly built site and a Business Profile that is actually maintained.
Where the work is in Tampa
Downtown and Water Street, Channelside and the Riverwalk. Westshore, which is the office district around Kennedy Boulevard and Westshore Boulevard and the airport. South Tampa, Hyde Park, Bayshore Boulevard and Davis Islands, with Tampa General at the end of it. Ybor City. Seminole Heights along Florida Avenue. Carrollwood and the Dale Mabry corridor. Westchase and Citrus Park. New Tampa, Tampa Palms and the USF and Moffitt medical area on Fletcher and Fowler. Across the bay, Brandon and Riverview, which search as part of the same market for most services. MacDill at the south end. If your customers come from any of these, the page and the Business Profile have to name them.
How we cover Tampa from Orlando
Our office is on Taylor Avenue in Orlando, about eighty minutes down I-4. We say that plainly because some Tampa agencies will use it against us. The search work, the site work and the reporting happen the same way whether the client is on Park Avenue or on Kennedy Boulevard, and for Tampa clients we meet in person on a schedule rather than by accident. What you get for that is an agency that ranked its own site number one for its home market for seven straight years, working on the largest and most open market it serves.
Pricing for Tampa SEO
Tampa businesses that need the map pack and their neighborhood searches, which is most of the businesses on this page, are served by Local SEO: Automated at $150 a month, or Advanced from $500 a month, which is what a Tampa pest control company or a dermatology practice competing on the numbers above should expect. National SEO at $5,000 a month is for businesses selling beyond Florida. On the first call we tell you which plan fits and we will say so if the cheaper one is the right answer. Every plan is month to month after an initial three month term.
Who we work with in Tampa
Tampa businesses that would rather own the search result than rent it at fifty dollars a click: AC, plumbing, electrical and pest control companies, restaurants from Water Street to Seminole Heights, dermatology, dental and chiropractic practices, med spas, roofers, movers, immigration and family law firms, real estate teams, and any owner who wants to see what Tampa searches for before deciding what to spend.
Proof: Our own site held #1 organic for "Orlando SEO Expert" for seven consecutive years. A nine location Central Florida security company kept at #1 in its category for nine years. A nine location Orlando cafe franchise on a per store local program. Office at 2750 Taylor Ave, Orlando; in person meetings in Tampa on a schedule.
