You might wonder what this RankBrain update is and what effect it has on SEO. So let us see what Google RankBrain is. Level Brain refers to artificial intelligence (AI) program used to help process Google search queries. It uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors so that the computer can understand the written language. The Google rank brain rolled out in early 2015.

If RankBrain finds any unfamiliar word or phrase, the machine can choose as to what words might have a comparable meaning and filter the effect accordingly, which searches queries more efficient. Rank Brain is capable of recognizing different models and then revising SERPs (search engine results page) based on its new knowledge.

RankBrain is a signal that determines what results appear on a Google search page and where they are ranked, which is the third most important factor in determining the results that appear in your search queries.

Business SEO campaigns have to be more nimble and adaptable to changes in the search engine rankings landscape. Getting high rankings is one of the most important targets of businesses who are undertaking SEO campaigns. There is not only one single company in the industry; almost everyone is competitors among one another. Therefore businesses have to be cautious about upcoming updates and adjust themselves to fit in. Except they can’t stand stable with the large competition.

Google makes lots of adjustments to its search algorithms all the time, and they keep introducing new ones while updating the existing for better service. As long as you are in touch with the SEO best practice, then you’ll be okay.