You might wonder what Penguin is and how it affects the SEO. It was initially introduced in the year 2012. It is an update which can identify the websites that are spamming the search rankings. The biggest change of all is Penguin is going to operate in real-time. And on a positive note, sites that […]

With the changing market, it is a challenge to predict the future of any technology. In the SEO industry, however, the essential role played by emerging SEO trends cannot be overlooked. It is a challenge to stay on the top of the SEO trends, as it feels like you are trying to catch the mist. […]

You might wonder what this RankBrain update is and what effect it has on SEO. So let us see what Google RankBrain is. Level Brain refers to artificial intelligence (AI) program used to help process Google search queries. It uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors so […]

The recent update of Google, Hummingbird, was first released in August 2013. Hummingbird algorithm is made up of more than 200 factors that can affect ranking and search. The Hummingbird algorithm is designed to mainly focus on the meaning of a phrase, rather than individual keywords. It is because many people now use their voice […]

First of all, you have to search for the reasons why you faced a rank drop. Then you can take the necessary steps to fix it. Let us see the main causes for a drop in rankings and how to fix them. You can get affected by a Manual or Algorithmic Penalty Rank drops. Algorithmic […]