When it comes to local ranking, Google uses several factors to decide how to rank businesses in local search results. Here are some of the primary ranking factors for Google My Business:
- Relevance: The degree to which a local Business Profile aligns with the search query is referred to as relevance.
- Distance: The distance between the location term used in a search and each potential search result.
- Prominence: The level of recognition a company has depends on the data that Google gathers about the business from various sources online, including links, articles, and directories. The total number of reviews and the rating provided by customers on Google also play a role in determining the business’s local search ranking.
- Category: The business category can impact the ranking, so it’s crucial to ensure you’ve selected the right category that represents your business in the local community.
- Keywords: Including relevant keywords throughout your business profile can help Google understand your business and match you to relevant search queries.
- Reviews: The number of reviews, overall rating score, and the recency of reviews all play a role in local search rankings.
- Photos and Videos: High-quality, relevant images and videos can help showcase your business and attract customers.
- Replying to Reviews: When you take the time to address customer reviews, it shows that you genuinely care about your customers and value their thoughts and opinions. Good or Bad, always be positive and don’t get emotional.
- Google Maps Starred Locations: The number of times users has starred or saved a location can influence its local ranking.
- Profile Completeness: Filling out all the relevant fields in your Google My Business profile is critical.
- Google Posts: Regular updates and posts on your Google My Business page can improve engagement and relevance.
- Citations (Name, Address, Phone Number) aka NAP: Consistency of this information across the web, not just on your Google My Business listing, impacts local rankings.
Remember, local ranking algorithms are complex and can change over time, so these are general guidelines. Keeping your profile complete, accurate, and up-to-date is always good practice. Or Hire Web Market Florida to do so since we do this for a living every single day.
The below image is an excellent example of a client we recently optimized to be on top of competitors within 20 miles radius of Orlando.Web Market Florida Operations Director Yashara Weerasekara