Many businesses are following SEO strategies to increase the number of views of their websites. Their main aim is to be on the top of the rankings so that they are visible for the users. What if there is a sudden drop in the rankings? All the strategies and efforts will go waste. And ultimately there will be a drop in the traffic.

What a business should do is to find the causes of the effect and take steps to fix them. There can be many reasons for the drop in rankings. Let us go through a few. The content of the website must be of high quality. Good quality content is the primary expectation of the users. If Google notices that your content is not up to the standard, then you will lose your ranking.

There have been regular Google updates of algorithms. These are affecting negatively on your websites if you aren’t following the Google webmaster guidelines. With the development of the technology, you aren’t the only firm in the industry. There are many competitors and substitute products.

How can you address the problem of dropped rankings? You can improve the quality of your content. Provide accurate and relevant information about what has to be presented. Multiple pages of just words won’t help you. Give exactly what the user is looking for. Recent updates by Google like Panda, Penguin and the mobile friendliness algorithm update has affected the number of rankings directly.

You must be aware of the new release of updates by Google and see what it is mostly concerned. You can follow the Google webmaster guidelines to avoid such adverse effects. Since you aren’t the only firm in the industry, you have to provide the user with better search experience. Once you are unique in providing your service, then you will get an amount of traffic. Then you can get highly ranked by Google.