You might wonder what Penguin is and how it affects the SEO. It was initially introduced in the year 2012. It is an update which can identify the websites that are spamming the search rankings. The biggest change of all is Penguin is going to operate in real-time.

And on a positive note, sites that are mistakenly classified as spam now don’t have to wait for an extended period to get out of jail. All the differences and all the crawling happens in real-time. Changes to the ranking are visible faster, and the alterations you make to your websites will be reflected sooner.

Rather than devaluing the classification of the whole internet site, Penguin devalues the spam by affecting the google ranking, based on spam signal. Penguin algorithm is much more page-specific, as opposed to being site wide. It hits the individual pages or sections of a website. Eventually, quality content needs to be shared equally throughout the site. Relying on a particular section of the site, to stay at the top rankings won’t work anymore.

With the latest update, companies with the best sites were able to be on the top, and the others were affected negatively. It is important to pay more awareness to what you publish on your website. The content must be unique and high in quality. Publishing whatever that you think might increase your traffic won’t work.

The responsibility of the developers is to check whether you are providing a quality content. By working a full content audit, you are capable of making sure that you are not breaking the Google rules. Penguin Algorithm update is no more an obstacle; it is an advantage if you fix your content. It helps to increase the ranking of your websites.