Ultimate Town Car: Orlando car and limo service website with instant quotes
A booking-first website for an Orlando private car and limousine company: an instant quote widget wired into the dispatch system, service pages for airport, theme park, cruise and event rides, a fleet showcase, an AI chat assistant, Spanish pages and a custom admin panel. Built by us.
What it is
Ultimate Town Car is a private car and limousine service in Orlando, carrying families, cruise groups, business travelers and wedding parties across Central Florida. Its customers book from a phone, often from an airport gate or a hotel lobby, and they want a price and a confirmed ride in about a minute. The new website was designed and built by us around that moment.
What we built
An instant quote in the first screen. The home page opens with a quote widget: pickup and drop-off, date, time, passengers and flight number. It returns the company's real fixed rates and sends every request straight into the dispatch and reservations system the team already runs, with its booking and payment flow. Nothing is retyped and nothing waits in an inbox.
Service pages for every trip. Airport transfers to MCO and SFB with meet and greet, theme park rides with free car seats, cruise transfers to Port Canaveral, hourly and event service, limousines for weddings, proms and quinceañeras, and corporate car service. Each page answers the questions customers ask before they book: flat rates, flight tracking, waiting time, car seats and luggage.
A fleet showcase that sells the right car. Sedans, SUVs, passenger vans, executive Sprinters and stretch limousines glide past in a moving strip, laid out by party size, so a family of six or a group of fourteen picks the right vehicle without a phone call.
An AI assistant on every page. A chat assistant answers rider questions about rates, car seats, luggage and pickup times around the clock and points every serious enquiry to a quote.
Trust up front. The company's Google rating and review count, its authorizations with the City of Orlando and Port Canaveral, and its industry memberships sit next to the booking button, where a first-time customer decides.
Bilingual from day one. Spanish pages and Spanish-speaking dispatch for the many visitors who would rather book in Spanish.
Service areas and local search. Pages for Orlando, Lake Buena Vista, Kissimmee, International Drive, Winter Park, Lake Mary, Sanford, Cocoa Beach, Daytona Beach and the other places the cars run, structured data for the business and its services, and fast pages on mobile.
Conversion tracking carried over. Call tracking, form tracking and ad conversion goals were set up to match the old site, so the company's paid search reporting carries on through the redesign.
A custom admin panel. The team edits pages, the fleet, FAQs and the blog from one admin, with only the buttons they need.
Stack
Node.js and Express, MySQL, a custom front end and a custom admin panel, deployed on the company's own server with SSL and backups.
Why it is in the portfolio
It shows how we build for a business whose website is its booking desk: the quote comes first, every request lands in the system the team already works in, and the rest of the site exists to answer the questions that stop people from booking. Transportation, tours, rentals and any business that sells by the trip get the same structure.
Lo que incluye cada sitio que construimos
Construcción
Programado a medida en Node.js, sin constructores de páginas ni plugins. El diseño se hace para tu negocio, no se adapta de una plantilla, y funciona primero en el teléfono, que es donde llega la mayoría de tus clientes. Cada página carga en menos de un segundo, incluso con fotos grandes, porque las imágenes se optimizan al subirlas y el código no carga nada que la página no use.
Tu propio panel de administración
Inicias sesión, haces clic en la página, editas el texto o cambias la imagen y guardas. Servicios, equipo, reseñas, preguntas frecuentes y entradas del blog son formularios sencillos. No hay actualizaciones que instalar ni nada que se rompa. Si necesitas un flujo más complejo, lo construimos, pero la mayoría de los dueños quieren exactamente esto.
SEO técnico desde el primer día
HTML semántico limpio, títulos y descripciones por página, datos estructurados para tu tipo de negocio, mapa del sitio, etiquetas canónicas, llms.txt para los rastreadores de IA y Search Console conectado el día del lanzamiento. Si más adelante contratas SEO o SEO local con nosotros, la base ya está hecha.
Formularios y reservas conectados
Los formularios llegan a tu correo o a tu CRM al instante, con confirmación al cliente y protección contra bots. Las reservas se pueden conectar a tu sistema de citas. Nada se queda en una bandeja de entrada que nadie revisa.
Mantenimiento, $200 al mes
Alojamiento en servidores que gestionamos, copias de seguridad nocturnas fuera del servidor, SSL, monitoreo de seguridad y parches, actualizaciones, monitoreo de disponibilidad y hasta una hora de cambios de contenido al mes. Si algo falla a las dos de la mañana, es nuestro problema. El código y el contenido son tuyos; si te vas, recibes una exportación completa.
Precio y plazos
Un sitio de negocio cuesta $1,500 fijos, tanto si nos das la dirección como si escribimos y diseñamos por ti. Dos a cuatro semanas. Los proyectos mayores (comercio electrónico, portales, aplicaciones, integraciones, varios idiomas) se cotizan individualmente. El pago es cincuenta por ciento al inicio y cincuenta al lanzamiento; el mantenimiento empieza al lanzar.
