Qué incluye Gestión de Google Ads en Winter Park
- Campaigns geo-targeted to Winter Park and the surrounding area you actually serve
- Conversion tracking set up before spending a dollar
- Weekly negative-keyword and bid work
- Flat $100/month plus 3–5% of spend, so the fee falls as you scale
Cómo funciona el servicio
How we charge, and why
Most agencies charge fifteen to twenty percent of your ad spend. That rewards them for spending more, not for spending well. We charge a flat $100 per month plus a sliding percentage that goes down as you scale: 5 percent of spend up to $5,000 a month, 4 percent from $6,000 to $10,000, and 3 percent above $10,000. You pay Google directly from your own account, which you own. Our fee covers management, and it falls as a share of spend the more efficient the account gets.
| Monthly ad spend | Management fee |
|---|---|
| Up to $5,000 | $100 + 5% |
| $6,000 to $10,000 | $100 + 4% |
| $10,000 and more | $100 + 3% |
What we manage
Search campaigns for the services and locations that convert, with ad groups tight enough that the keyword, the ad and the landing page say the same thing.
Performance Max where it adds reach, built with your own creative rather than photos auto-pulled from your profile, so Maps and Display placements look like your brand.
Local Services Ads for eligible categories, with the Google Guaranteed badge, which is often the best-converting placement for emergency and home-service searches.
Remarketing for longer decisions: implants, roofs, legal cases, websites, B2B services.
The work that actually saves money
Conversion tracking before spend. Calls, forms and bookings tracked properly so the account optimizes toward customers, not clicks. Most accounts we inherit have been optimizing toward the wrong thing for years.
Negative keywords, weekly. "Free", "DIY", "jobs", "how to", competitor names you do not want, cities you do not serve. Added every week, not once at setup.
Geo-targeting that matches reality. The area you serve, not the whole metro. For Orlando accounts that usually means removing tourist corridors that will never become customers.
Landing pages that match the ad. Paid visitors land on a page built for that search, not the homepage. We review and, if needed, build them.
Budget by season. Home services, roofing, pools and pest control have seasons. Budgets are planned to rise before demand does, and storm or emergency campaigns are pre-built and paused, ready to switch on.
Reporting
One monthly report: spend, cost per lead and cost per booked customer by campaign, what changed and why, and what we are testing next. Call recordings are available where call tracking is on. You have full access to the account at all times because it is yours.
Ads and SEO together
Ads give you customers next week while SEO builds. Because we run both, we can see which paid searches you are starting to rank for organically and move that budget elsewhere. Over a year, the total cost per customer goes down instead of up. If you only want one channel, we will tell you on the first call which one your budget should go to first.
Minimums and terms
No hard minimum spend, though we recommend at least $1,000 a month so the data is useful. Three-month initial term, then month to month. A free audit of your existing account comes before any commitment: we show you exactly where the money is going now.
Industries we run Ads for
Home services, roofing, legal, dental and medical, med spas, restaurants and catering, real estate and property management, auto repair, security companies, and B2B services. Healthcare and legal campaigns are written inside Google's policy rules from the start so they do not spend weeks in disapproval.
