Why Orlando ad accounts waste money
Orlando's search demand is split between visitors and residents, and most accounts we audit pay for both when the business only serves one. A dentist in Winter Park does not need clicks from a hotel on International Drive; a tour operator does not need clicks from Ocoee. Geo-targeting, dayparting and negative keywords fix most of the waste before any creative work starts.
The second problem is tracking. Accounts running for years without call tracking or form conversions optimize toward clicks, and clicks in Orlando are not cheap in legal, medical, home services or roofing.
What we manage
Search campaigns for the services and neighborhoods that convert, with ad groups tight enough that the ad, the keyword and the landing page say the same thing.
Performance Max where it adds reach, built with your own creative rather than photos pulled from your profile, so Maps and Display placements look like your brand.
Local Services Ads for eligible categories, with the Google Guaranteed badge.
Remarketing for longer decisions like implants, roofs, legal cases and websites.
Conversion tracking on calls, forms and bookings before any budget is spent. Weekly optimization of negatives, bids and budgets. Landing page review so paid visitors land on a page built for the ad, not the homepage.
Pricing
| Monthly ad spend | Management fee |
|---|---|
| Up to $5,000 | $100 + 5% |
| $6,000 – $10,000 | $100 + 4% |
| $10,000+ | $100 + 3% |
You pay Google directly from your own account, which you own. Our fee covers management. Most agencies charge 15–20% of spend, which rewards them for spending more; a sliding percentage rewards us for efficiency.
Ads and SEO together
Ads give you Orlando customers next week while SEO builds. Because we run both, we can see which paid searches you are starting to rank for organically and move budget away from them. That is how the total cost per customer goes down over a year rather than up.
Orlando proof: Per-location Performance Max campaigns for a nine-location Orlando café franchise, with the client's own branded creative in Maps placements.
