At the very beginning, we must identify the reasons for rank drops in order to handle them. Let us go through some common factors that result in dropping the ranks. Recent updates by Google like Panda, Penguin and the mobile friendliness algorithm update has affected the number of rankings of websites directly. Manual or Algorithmic […]

Google tries to provide the most relevant and accurate search results. From its point of view, any website that tries to manipulate the search results is eventually harming the Google products. Google would not be a success if it gave a negative experience to the users. A Google penalty means if your site is or […]

First of all, let us see what Google Penguin update is. It was first introduced by Google in April of 2012. The primary purpose of the new update was to reduce and punish spammy and manipulative links between websites. Google’s algorithms heavily rely upon links as a ranking signal. A site with more links is […]

Since the year 2000, Google has continuously refreshed their search algorithm. March 2017 was an unforgettable day to SEO. A new algorithm update was released, which impacted many sites across the web. It was named as Fred. Google said that this is a great update over time, and it was proved as some websites lost […]

Google’s mobile friendly algorithm update was announced in 2014 and finally rolled out in April 21st, 2015. Google will look for your website’s usability, page load speed, and mainly how it appears on mobile devices to ensure searchers get the best results when searching on their mobile devices. This update was inevitable because many people […]