What are customer expectations in SEO?
So I am talking with my partner and I told him I wanted to write an article on “customer expectation in SEO”. What was his reaction, “please, please don’t scold the clients” and I ask him “why should I scold them? To which he said “well, you know, don’t say they don’t understand or that their budget for what they ask is not realistic.” True, that did pass my mind. Nevertheless, that is not what I want to write about.
For both clients and experts to be successful, there must be a certain degree of confidence between the two sides. It is not I am right he is wrong deal. It is a matter of education and perseverance. Perseverance in understanding that every new field that hits the market has its growth period, and that is the case in the SEO world. You, the expert, have to arm yourself with dignity and pliability. These two elements are needed to provide the lead in issuing on an individual basis the information, detail; understanding and insight required for the client to have trust and complete buy-in into the process.
As a business or individual client, you will not spend money on something that you are not familiar with and can’t discern if it will work or not. Unfortunately, when it comes to search engine optimization there is just no guarantees, but how do you tell that to a client? If the client seeks the services of the right SEO company, such as Web Market Florida, they will get the information they need to make decisions. The client will then be given the realistic customer expectation in SEO based on their needs. The client needs also to do the right thing, they must listen and evaluate with an open mind understanding that he/she is talking to professionals that want nothing more than their success.
This is REALITY, SEO as a promotional and brand building medium is here to stay. Furthermore, the facts are favoring this new player in the marketing medium more and more as attested by the last poll by ‘Nielsen Global AdView Poll Q1 2012”:
As businesses and consumer start to gain confidence in the economy, they are also viewing advertising and promotional budgets to fit their competitive needs. As displayed in the Global AdView Pulse chart. Internet spending had the biggest growth of all media. Spending shows a whopping 12.1 percent more than the year before. This trend shows a double-digit growth for the next decade.
What happens to the business or consumer that fails to understand the change of the times?
It is simple and not very complicated, they will be left behind, why? You will ask. Of all the reasons that we can give there is a powerful one (not that it’s more relevant than the others), the older and relevant the website is the more “authority” it will have. Google loves “authority”, it amounts to credibility of the brand. Besides “authority” there is a second component that is not talked in many articles related to SEO, and that is “the programming (HTML) of the website.
Some customers come to a website that someone else has worked on and has bugs, a website with a template that is not adequate for what the customer wants or a website that does not have proper “wireframing” ( page schematic or screen blueprint). In these cases, the degree of difficulty will determine the time needed to fix the basics, and that folks could be anywhere from 4 to 40 hours, just for that. The customer must be made aware of the complexities of working on a website in order to gain an appreciation of the skills, experience, creativity, knowledge and studies required to be a professional in the field of SEO et al.
The customer will be well served by knowing that there is NOTHING SIMPLE OR EASY in the construction, assembling, editing or preparation of a website for SEO. This field required well study individuals that can provide the required results, no matter what, for the customer. Anything can be accomplished in the digital world but nothing is easy, and it DOES TAKE TIME AND PERSEVERANCE.
To fulfill customer expectation in SEO, the customer must FIRST do his/her research, hire a reputable company and ALLOWED TIME because nothing that is done quick will reap long term results and for that matter it will certainly not have strong staying power. In the long run, the customer will reap the rewards if it is done right. Caveat Emptor, don’t ever, ever expect a cheap price to accomplish great results, that doesn’t exist, and we all know that. If the customer wants quality work with high skills, then be prepared to pay. Now, let’s be clear I am not saying that the customer should go for off-market prices but rather that the expectation should not be to go cheap and expect the best, that won’t happen, that’s reality 101.
Nielsen has conducted studies that give us an insight into what makes the digital marketing dissimilar from traditional media mediums (radio, TV, newspapers, magazines ETC …)? – These are some of the basic understanding that a customer must have to evaluate the worth of his/her investment in an internet campaign:
- Companies will be able to reach a greater number of clients to stimulate services and products.
- Professionals in the marketing field will be able to gauge the management of their commercials and their marketing strategy.
- Online-Advertising enables you to have a demographically pointed audience, where you can target users based on their gender, age, and geographic region.
- Tracking tools allows companies to examine and quantify the conversion rate of the campaign, even if your marketing strategy does not reach the estimated ROI, it could be working correctly without the need to launch an expensive campaign.
- Internet Marketing is affordable in comparison with traditional media. In addition, traditional ways only run for a short term while search engine optimizations deliver long te results.
Furthermore, Advanced Web Ranking has issued a research showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 accounts for only 3.73%.
One more detail, Google is now constantly changing its algorithm that makes ranking unstable. In one way, one day you could be on page one the other you might drop a few pages. There need not be the reason for concern the answer is to have an Florida SEO Company like Web Market Florida handle your organic marketing and ranking needs. The constancy of the evolution of Googles algorithms required frequent attention to every successful site optimization. Be alert, be wise, and most of all warn!